Intuit Assist

Intuit Assist is a new, generative AI-powered financial assistant designed to help consumers and small business owners more confidently make smart financial decisions.

Navigating the development of Intuit Assist was akin to building the plane as we were flying it. Anticipating its launch, we proactively established comprehensive visual guidelines and component libraries to ensure consistent UI application across all Intuit products. This strategic foundation enabled our product teams to move with clarity and speed. Simultaneously, we partnered with interaction and content to design Intuit Assist's MVP and 6-month vision state for its grand reveal at Intuit Innovation Day.

+ Visual design
+ Design systems
+ Brand
+ Generative AI